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CI · BI

Brand

CORIBECA is the company brand behind PAE, a personality generation model, and Luen (LUEN) is the brand of its first application, an AI conversation service. This page explains what the two brands mean and how to use them. Logo files are at the bottom.

Go to logo downloads

The story of the mark

  1. The empty circle

  2. The path

  3. The form that enters

At the centre of the CORIBECA symbol is an empty circle. That circle is AI. Along a path that runs in from the outside, a single tapering form enters the circle. That form is a person.

A person's way of judging comes into the empty space that is AI, so that it stays that person even as situations change. That is what CORIBECA does, drawn as a single mark.

CI · Logos

If you are featuring CORIBECA in an article, presentation or product page, please use the files and rules below.

  • Horizontal logo

    The symbol and the name side by side. Use this one in most places.

    Light background · teal
    Dark background · white

  • Symbol

    A double C. For tight spaces such as favicons, app icons and profile pictures.

    Symbol · Light background · teal
    Light background · teal
    Symbol · Dark background · white
    Dark background · white

  • Wordmark

    The eight letters of CORIBECA, with a Λ in place of the A and wide letter spacing. For when the name needs to stand on its own.

    Wordmark · Light background · teal
    Light background · teal
    Wordmark · Dark background · white
    Dark background · white

CI · Colors

  • Deep teal

    HEX
    #0F1F24
    RGB
    15 31 36
    CMYK
    80 45 45 75
    Use
    Primary color for the logo and text

  • Ivory

    HEX
    #F9F7F2
    RGB
    249 247 242
    CMYK
    2 2 5 0
    Use
    Background

  • Pale teal

    HEX
    #E1EAED
    RGB
    225 234 237
    CMYK
    11 3 6 1
    Use
    Secondary, for a faint symbol or panel

  • Hairline

    HEX
    #D8D2C4
    RGB
    216 210 196
    Use
    Guide lines and dividers on screen (no print value)

Please proof the teal before printing; it can shift on press.

CI · Type

Latin headings, menus and short labels are set in Josefin Sans (SIL Open Font License, free for commercial use). Korean and body text use Coribeca Text, a subset of Pretendard containing only the characters we use (SIL Open Font License). The logo lettering is drawn as shapes, so no font is needed to reproduce it.

CI · Usage rules

Minimum size
Horizontal logo: 120 px wide on screen, 25 mm in print. Symbol alone: 16 px.
Clear space
Leave at least the height of the letter C free on every side of the logo.
Backgrounds
Teal logo on light backgrounds, white logo on dark ones. Over a photo, place it only where it stays clearly legible.
Please don't
Recolor it, stretch or squash it, tilt or rotate it, add shadows, outlines or other effects, or move the symbol and name apart.

BI · Luen

Luen (LUEN) is the AI conversation service brand run by CORIBECA. It uses a dark background with a single warm gold as its accent, and one typeface, Pretendard, for body text, dialogue and headings. The logo draws the Korean name as shapes.

App bar logo · dark background
Luen icon
Icon · light background

  • Night

    HEX
    #0D0B09
    RGB
    13 11 9
    Use
    Background

  • Paper

    HEX
    #F2ECE3
    RGB
    242 236 227
    Use
    Text

  • Gold

    HEX
    #C9A46A
    RGB
    201 164 106
    Use
    Accent (primary button, markers)

  • Wine

    HEX
    #C97A86
    RGB
    201 122 134
    Use
    Logo (on dark)

Luen logo files are not offered for download yet. Email us if you need them.

Luen is for ages 15 and up.

Downloads

Download the logo kit

ZIP · 0.6MB

Symbol, wordmark and horizontal logo in SVG and PNG, in teal, white and black

Single files

Use SVG on the web, PNG in email and documents.

Please use the logo only to refer to CORIBECA and its services. For any other use or variation, write to [email protected] first.